GoITSystems by Dr. M. Gottlieb

Dr. rer. nat. Matthias Gottlieb

Profile

I am a scholar of digital transformation who examines how digital technologies reshape organizational strategies, processes, and enterprise IT architectures – and how these transformations can be designed to generate measurable impact. After earning my doctorate in Information Systems at the Technical University of Munich under Prof. Dr. Helmut Krcmar, I have spent many years conceiving, leading, and implementing digital transformation initiatives at the intersection of academia, public administration, and industry.
Grounded in the Information Systems tradition of Prof. Dr. Helmut Krcmar and process-oriented modeling in the lineage of Prof. Dr. August-Wilhelm Scheer, my work focuses on connecting rigorous research with the design of real-world, complex process and systems landscapes. I bring together theoretical concepts, empirical evidence, and implementation experience to develop an integrated perspective on digital transformation in government and higher education.

Core Areas of Work

  • Digital transformation in public administration and higher education, with a focus on target operating models, governance logics, and mechanisms of impact.
  • Business processes and process modeling (including EPK-/ARIS-/BPMN-/ArchiMate-based approaches) as a foundation for enterprise IT architectures.
  • IT architectures and data ecosystems that align strategic objectives, processes, and applications across organizational boundaries.
  • Effectiveness of digital solutions, specifically how information shapes behavior and how such effects can be demonstrated through empirical research.

Academic Qualifications

  • Doctorate in Information Systems (Dr. rer. nat.), Technical University of Munich, dissertation on the effectiveness of informational triggers using energy consumption feedback systems in the automotive context.
  • Research and publications on digital transformation, business processes, feedback systems, and digital services, including work presented at international conferences and in peer‑reviewed outlets.
  • Extensive experience at the Chair for Information Systems (Prof. Dr. Helmut Krcmar) in collaborative projects with industry, public sector organizations, and universities.

Professional experience (selected)

Digital Transformation Project Lead (Public Sector)

  • Lead for the design and management of a cross‑agency digital initiative in the public sector with a focus on end‑to‑end digital administrative processes.
  • Development of target operating models, structures, and workflows for digital public services; coordination of interdisciplinary teams and stakeholders.
  • Integration of policy and business requirements, process perspectives, and IT architecture into coherent solution designs.

Technical University of Munich – SVP & CIO / IT Service Center
Senior Researcher and Project Lead
2019–2022

  • Project lead of “Digital Educational Credentials for Universities (DiBiHo, BMBF)” with responsibility for the design, implementation, and scaling of an ecosystem for digital university credentials.
  • Strategic support for university leadership in aligning digital strategy, core process design, and the evolution of the IT landscape.
  • Participation in European initiatives (including the EuroTeQ Engineering University) focusing on digital teaching and learning formats and cross‑institutional IT structures.

Chair for Information Systems, TUM (Prof. Dr. Helmut Krcmar)
Research Associate
2013–2019

  • Research on e‑government, information and knowledge management, cooperative systems, and organizational digital transformation.
  • Design and evaluation of digitalization projects – including electromobility, process digitalization, and data‑driven applications – in close collaboration with public and private partners.

Department of Informatics, Technical University of Munich
Program Coordinator B.Sc. Information Systems
2013–2018

  • Overall responsibility for organizing and further developing the B.Sc. Information Systems program (curriculum planning, examinations, quality management).
  • Close collaboration with faculty, departmental committees, and administration to align content, processes, and regulations.
  • Academic advising on study planning, specialization choices, and theses, serving as an interface between teaching, organizational processes, and individual student trajectories.

Technical University of Munich
Student and Research Assistant
2008–2013

  • Support for teaching activities (including programming, software engineering, and quality management) and tutoring of exercises and labs.
  • Contribution to projects in quality management and fee processes, gaining early experience in process design and administrative IT.
  • Continuous integration of theoretical course content with practical questions from students and faculty.

UnternehmerTUM, Garching by Munich
Project Lead “Smart Meter”
2006–2007

  • Design and implementation of a smart metering project at the intersection of energy, IT, and innovation.
  • Preparation and submission of a patent application to the German Patent and Trade Mark Office (DPMA) in the smart meter domain.
  • Early experience in translating technological innovations into viable use cases and business models.

BAGHR e. V., Eichstätt<

  • Support in financial accounting and in developing the association’s web presence.
  • Combination of IT expertise with business fundamentals and administrative work in a non‑profit setting.

Selected Research and Practice Work

  • Studies on digital administrative processes that analyze transformation initiatives in terms of success factors, process design, and IT support and derive design principles.
  • Research on the digitalization of universities, empirically examining campus management processes, roles, and architectures.
  • Publications on feedback systems and user‑centered digital services that show how design influences decision‑making and behavior.

Research Interests

Digital transformation, efficiency and effectiveness, feedback systems, and digital services – particularly in public sector organizations and higher education.
At the core of my research are questions of how strategies, processes, and IT architectures can be aligned so that digital solutions not only function technically, but also generate sustained organizational impact.

10 Methods Information Systems
10 Methods Information Systems

In Information Systems, there is a broad spectrum of methods that are used to analyze, design and optimize information systems and business processes. These methods are essential for the effective design of the interface between business and information technology.

Read more: Spotlights on the Methods of Information Systems

General

In short, action research is about solving a real-world problem. The problem can be practically or theoretically oriented. Action Research consists of three steps: analysis, action, and evaluation . For clarification purposes, I separate the step of evaluation into evaluation and process modification. Figure 1 demonstrates the approach of action research, which consists of a cycle.

Aktion Research Cycle
Figure 1: Action Research Cycle, Source: Based on 

Goal

The goal of action research is to facilitate change and improvement in an organization, community, or other social context by actively participating in the design of solutions. Action research views concerns and challenges as shared issues and seeks participatory approaches to address them.

Thus, the goal of action research is to bring about positive change through the active participation of stakeholders in researching and solving difficulties. This involves creating knowledge and understanding of the contexts under study and developing and implementing practical solutions.

Action research is particularly useful in solving social problems that are influenced by complex internal and external factors. By involving all stakeholders in research and solution finding, a broader and deeper perspective can be gained, which can lead to a better solution.

 

Core Literature

  • [1] Wilde, T. und Hess, T. (2007). "Forschungsmethoden der Wirtschaftsinformatik." Wirtschaftsinformatik 49(4): 280-287.

 
Profile Picture M. Gottlieb

 Dr. rer. nat. Matthias Gottlieb

Research interest

Digital Transformation, Efficiency and Effectivity, Feedback Systems, Digital Services

Especially: Digitizing of Business Processes, Human-Computer-Interaction (HCI), Informationsmanagement, Cooperative Systems.

Background

I studied Information Systems (Wirtschaftsinformatik) and Computer Science at the Technical University of Munich (TUM). After my studies I received my doctorate at the Chair of Business Informatics at the TUM. During my doctorate I was allowed to accompany numerous students in their bachelor and master theses.

Together with the students, I developed a driving simulator for research. As expected, this was a very mechanical engineering topic. Far from it. On the contrary, it is a very interdisciplinary project, as is research in the fields of information management and automotive services. This is particularly fascinating, as different perspectives have to be coordinated - from design to program.

The supervised work and the departments Automotive Service Engineering, Business Administration, Mechanical Engineering, Mathematics, Computer Science: Games Engineering, Psychology and Business Informatics show a wealth of facets. They range from business models to simulator performance to the design of feedback systems. In total, I successfully supervised over one hundred students.

Feedback systems are not only displays in the classical sense like screens, but also smartwatches and head-up displays. There are no limits to the thoughts here. To be honest, the technical possibilities of our time limit the implementation of our thoughts. I have created this page so that you too can keep your focus. Let us shape your academic career together!

Publications, CV, and further References

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